NOTES
Copywriting
Over 56% of the interviewed people did not believe that fashion brands do enough in terms of operating sustainably, and that they only pretend to be sustainable. Note: pretend!…
branding
The word ‘sustainable’ is so out even though it’s one of the words that has been trending the heaviest throughout 2020 and 2021. Fashion brands are all about it, energy companies are talking about it…
copy and content
Copywriting for sustainable brands is what Elon Musk is for DogeCoin. It’s the brands’ best opportunity to differentiate themselves from the vast competition. And it can also make the biggest difference in aiding consumers…
copy & content
Hiring a Finnish Copywriter – not as simple as it may sound. First of all, Finnish is a language spoken by only about 5 million people, and it’s a language like no…
