{"id":1299,"date":"2022-01-09T13:17:47","date_gmt":"2022-01-09T13:17:47","guid":{"rendered":"https:\/\/theteresamaria.com\/?page_id=1299"},"modified":"2022-01-09T14:04:00","modified_gmt":"2022-01-09T14:04:00","slug":"inspiring-copywriting-for-sustainable-brands","status":"publish","type":"page","link":"https:\/\/theteresamaria.com\/index.php\/inspiring-copywriting-for-sustainable-brands\/","title":{"rendered":"Inspiring & Engaging Copywriting for Sustainable Brands"},"content":{"rendered":"
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Inspiring & Engaging Copywriting for Sustainable Brands<\/h1>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Copywriting for sustainable brands is what Elon Musk is for DogeCoin. It\u2019s the brands\u2019 best opportunity to differentiate themselves from the vast competition. And it can also make the biggest difference in aiding consumers to make\n the decision to prefer investing a bit more on a sustainable piece, instead of going for the cheap fast fashion option. <\/p>\n

While the fashion marketplace today is so crowded with greenwashing, and while consumers can\u2019t be held accountable for knowing who is lying and who isn\u2019t, properly done copy becomes essential for sustainable brands!<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Read also: Transparency in Fashion Must Show in Your Copywriting & Content<\/span><\/a>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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And as much as fast fashion brands like to greenwash consumers, there are just as many offering copywriting for sustainable brands that don\u2019t actually know a tuppence about it. Sustainable fashion is a multi-layered phenomena that\n needs to be broken down into understandable bits. <\/p>\n

The last thing consumers want from sustainable brands\u2019 copy, is an overwhelming amount of scientific data. In today\u2019s world we like to rely on scientific data, but when it comes to offering consumers a new shopping mindset, I do not\n think science is the path to success. Instead, what copywriting for sustainable brands needs to be, is inspiring!<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Inspiring instead of persuading<\/h2>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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If the Covid pandemic has taught us something, it surely is that scientific data isn\u2019t always enough to convince people to do the right thing. And after multiple lockdowns people are definitely fed up being told what to do, and how\n to live their lives. For that reason I do not believe in data-driven copywriting for sustainable brands. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Instead, consumers today want to FEEL good. They want to feel like they are making a difference, like they are part of something exclusive, and that they are justified to enjoy spending money. And that is why inspiring copywriting for sustainable brands is the only way forward.<\/span><\/p>\n

What is inspiring copy? How could copywriting be inspiring? Easily! All one needs to know is what makes a modern shopper tick. Feeling inspired is so much stronger a feeling than excitement or pride. It\u2019s like a divine intervention\n that guides a person to act in a certain way, because they feel so completely convinced that it is the right way.<\/p>\n

Being inspired feels like a person is acting of their own accord. But inspiration can be steered, maneuvered. And that\u2019s where copywriting comes in! Inspiring copywriting can prompt a consumer to take action that creates positive feelings\n for them. And with sustainability comes also the bonus of feeling like one is in control and can make a difference for the better.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Inspiration is everywhere<\/h3>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Inspiring copywriting may sound easy enough, but in fact there are only a handful of copywriters and content creators who can truly be called inspiring. Inspiring in the positive sense of the word, not inspiring in terms of evoking\n comparison and a feeling of lacking something. <\/p>\n

While inspiration is perceived differently by every human being, there are some templates that copywriters can follow when aiming to create inspiring copy. But if there is no real inspiration behind that copy, if it\u2019s just a list of\n steps, it will be quite discernible for the reader. <\/p>\n

Inspiration can only be conveyed through true passion and excitement for a subject matter.<\/p>\n

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I am a self-proclaimed Sustainability Inspirer, not because I think so. But because my followers on social media have told me so for years. I know what true inspiration feels like, and how it can guide consumers to act in a way that\n benefits the planet, but also themselves.<\/p>\n

Inspiring copywriting for sustainable brands is my bread and butter. And here\u2019s how I utilize everything around me to create copy to inspire consumers to make better shopping decisions:<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

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