{"id":1100,"date":"2021-10-17T15:45:02","date_gmt":"2021-10-17T14:45:02","guid":{"rendered":"https:\/\/theteresamaria.com\/?page_id=1100"},"modified":"2022-08-25T11:59:02","modified_gmt":"2022-08-25T10:59:02","slug":"5-things-to-consider-hiring-finnish-copywriter","status":"publish","type":"page","link":"https:\/\/theteresamaria.com\/index.php\/5-things-to-consider-hiring-finnish-copywriter\/","title":{"rendered":"5 Things to Consider When Hiring a Finnish Copywriter"},"content":{"rendered":"
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5 Things to Consider When Hiring a Finnish Copywriter<\/h1>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Hiring a Finnish Copywriter – not as simple as it may sound. First of all, Finnish is a language spoken by only about 5 million people, and it\u2019s a language like no other. At the same time Finland is one of the richest countries in\r\n the world, forerunners in many industries (like sustainable fashion and renewable energy), and is thus a very interesting market for many businesses from varied fields.<\/p>\r\n

That is why it is essential that you make sure your website copy, social media captions and product descriptions are fluent in Finnish, SEO optimized and on-brand. But here\u2019s where it gets tricky: Finns are notorious for being absolutely\r\n awful in sales and marketing. Humility is what society demands from Finns, and the saying \u201cwho has happiness, should hide it\u201d is tattooed in every Finn\u2019s DNA.<\/p>\r\n

So, how on Earth could one find an inspiring, uplifting and an able Finnish Copywriter? I don\u2019t want to brag, but honestly, you\u2019re looking at her. 10 years lived abroad have taught me a thing or two about the fact that humility don\u2019t\r\n butter no parsnips. And as a former shopaholic I know that inspiring, notice-worthy content is what consumers today want and need.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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I could be blowing my own horn, but I am genuinely pointing OUT these next 5 things to save YOU time and money!<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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I\u2019ve been in online marketing long enough to have seen it all. And while Finns do have a reputation as being honest, efficient workers, they also know how to cut corners to their own advantage. I want to help you avoid the copywriting\r\n pitfalls I see so many businesses falling into again and again.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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5 Things to Consider When Hiring a Finnish Copywriter<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Don\u2019t be fooled by our round blue eyes, pale complexions and shy smiles, we Finns do know how to play the game called \u201cWinner takes it all\u201d. After you have spent an actual fortune on a Finnish Copywriter just to notice that the content\r\n actually isn\u2019t up to the mark, it\u2019s too late already. You\u2019ve missed your spot on the Google Search’s top spot, and got no return for your investment.<\/p>\r\n

Such misfortune can piss off anyone, but by checking just a couple things will ensure that you invest in something that actually pays you back with interest. Here\u2019s what you need to know before you go hiring a Finnish Copywriter:<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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1) Finnish is one of the most complex languages in the world<\/h3>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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I saw a statistic once where Mandarin was said to be the most difficult language in the world. The number two spot had been given to my mother tongue, Finnish. And having grown up speaking, learning and writing, as well as comparing\r\n this language to the many languages I\u2019ve lived amongst, I can confirm it to be near-impossible to learn properly.<\/p>\r\n

You can learn the vocabulary, yes, but once you get to the actual grammar, you are faced with an exception to an exception, which is an exception from an exception. Trying to figure out how to form words with prepositions included\r\n (because they are included IN the words) takes a lifetime to master. So if your Finnish Copywriter isn\u2019t native, you\u2019re already in trouble.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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2) Google translator doesn\u2019t understand Finnish<\/h3>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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You\u2019ve tried it, right? You\u2019ve taken a piece of text, Terms and Conditions perhaps, and slapped them on Google Translator to be translated into Finnish. How long did it take for you to realize that every Finn can recognize the text\r\n as non-native within a quarter of a second? Finns are some of the best-educated people in the world, and they know better than to trust a website or an email that isn\u2019t proper Finnish.<\/p>\r\n

So please, for your own sake, do not use Google Translator to replace a Finnish Copywriter! It will backfire quicker than you can say \u2018cat\u2019. This is because of the reason that I covered in Part 1: Finnish is such an incredibly complex\r\n language that even AI can\u2019t be expected to get it. Add the cultural aspects and slang words in the mix (every city has their own dialect, so good luck with that), and Google seriously stands no chance.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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3) A good Finnish Copywriter costs money<\/h3>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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As mentioned before, Finland is one of the wealthiest countries in the world, and thus it is logical that it is also one of the most expensive countries in the world. And I\u2019m sorry, not sorry if I sound rude, but if you go offering\r\n a Finnish Copywriter 3 cents per word, you deserve to get pure shit in return.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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As fast fashion has very clearly taught us: cheap means poor in every sense of the word. Especially when it comes to content and copywriting. You cannot expect to get quality if you are not prepared to appreciate the time and effort\r\n it takes to create THAT copy and content!<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Read also: Why the Word \u2018Sustainable\u2019 is So OUT?!<\/span><\/a>\r\n <\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Oh yes, you will probably find someone on the freelancing platforms who is a native-speaker and agrees to work for 0,03\u20ac\/word. But what that does, is to tell you a very clear tale: this is someone who has no prior experience in copywriting\r\n (because a professional copywriter would never agree to that), or someone who actually doesn\u2019t even speak Finnish, but is happy to get the money. In both cases they are betting on the fact that you don\u2019t understand what they deliver\r\n anyway.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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4) SEO is a rare gift among Finnish Copywriters<\/h3>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Even if you don\u2019t know what SEO is, your Copywriter must! Any sort of online marketing is 100% dependent on well created, SEO optimized copy, whether it\u2019s on a website, on a social media channel or in a spoken format. At the same time\r\n fact is that SEO is something that many Finnish Copywriters do not comprehend.<\/p>\r\n

Unfortunately I can\u2019t tell you why this is, because I do not know. But I see a lot of text in Finnish where the keyword has clearly just been added to every other sentence, even though the keyword alone isn\u2019t enough.<\/p>\r\n

SEO is a mix of things, and yes, the center of that mix is the keyword. But the copy must include all the other ingredients as well, or there is no point to it. Make sure you hire a copywriter that actually knows the value that well\r\n created SEO copy can bring to a business as well as to a consumer.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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5) Check before you publish!<\/h3>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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Even though it is true that Google Translator can\u2019t provide you with good Finnish copy, it does provide you with an amiable friend when it is time to check the copy you have been provided.<\/p>\r\n

Even if you can\u2019t use it to check grammar or spelling, you should definitely spend a few minutes to check that the content actually is what you ordered. Surely you want the copy to be 100% on-brand, right? I mean, it\u2019s your business\r\n that is being marketed here, not the Copywriter\u2019s ability to string a few words together.<\/p>\r\n

Way too often I bump into articles in Finnish that are completely off-topic, or even include false information. And it astounds me! You wouldn\u2019t want that, would you? Because fact is, if you allow such content to be published, it draws\r\n a very unprofessional image of you as well. And as a professional Copywriter, I\u2018m not sure I want to be associated with such unprofessionalism. A quick check only takes a couple minutes, but can save you a big buck.<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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Introducing: your best Finnish Copywriter<\/h2>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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If you didn\u2019t notice from the headline, I have no humility-issues to get rid of.<\/p>\r\n

I am your best Finnish Copywriter because I want to actually provide you with copy that brings in the customers, inspires those customers to become regular customers, and reflects straight onto your balance sheet. <\/p>\r\n

With a proven track-record and a bunch of very happy clients, you don\u2019t need to worry about whether I can actually provide quality content, and you know that the investment will actually be worth it. <\/p>\r\n

I\u2019m not just passionate about writing as such, but I also want to learn the stories behind the brands I work with, which plays straight into my copy and content being completely on-brand and suitable for your needs and wants specifically.\r\n <\/p>\r\n

Why are you still reading? You should have booked an inquiry call with me by now! Well, you\u2019re here now, so get clicking ASAP, before I\u2019m fully booked with businesses around the world swarming behind my door to get their products and\r\n services noticed in the Finnish markets. Click below and let\u2019s get to work!<\/p>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

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get to know me<\/span><\/a>\r\n <\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n
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book an enquiry call<\/span><\/a>\r\n <\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

5 Things to Consider When Hiring a Finnish Copywriter Hiring a Finnish Copywriter – not as simple as it may sound. First of all, Finnish is a language spoken by only about 5 million people, and it\u2019s a language like no other. At the same time Finland is one of the richest countries in the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width-page.php","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-1100","page","type-page","status-publish","hentry"],"yoast_head":"\n5 Things to Consider When Hiring a Finnish Copywriter - Teresa Maria<\/title>\n<meta name=\"description\" content=\"READ THIS before you hire a Finnish copywriter! Finnish is the most difficult language, and Finns know how to use it to their advantage\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theteresamaria.com\/index.php\/5-things-to-consider-hiring-finnish-copywriter\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Things to Consider When Hiring a Finnish Copywriter - Teresa Maria\" \/>\n<meta property=\"og:description\" content=\"READ THIS before you hire a Finnish copywriter! 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